Attraction Company
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한국어English日本語简体中文

ATTRACTION COMPANY

First impressions take three seconds. Preparing yours takes a lifetime.

We find the attraction you already have and show you how to use it where it matters.

About Attraction Company
Attraction Company studio with consultation space and photography equipment

SELECTED EXPERIENCE

Training and consulting work

  • Lotte Department Store
  • Korea Forest Service
  • Harim
  • KT&G
  • Hanmi Pharmaceutical
View all case studies

FOR YOUR TEAM

Which setting are you planning for?

01

Employees & new hires

First-impression and professional-image criteria for workplace settings

02

Sales & service teams

Customer-facing impressions and role-specific presentation

03

Institutions & schools

Participatory programs focused on self-expression and professional presentation for job searches

04

Brand VIPs & trade shows

1:1 on-site consulting designed for short interactions

IN THE ROOM

What participants do in the room

In-house color and image diagnostic tools arranged on a table

FIELD / 01

Diagnostic tools developed in-house

Participants place color and image cards side by side, then choose criteria they can use at work.

Participants sorting and comparing diagnostic cards by hand in a group activity

FIELD / 02

Hands-on comparison in groups

The group sorts cards by hand and finds shared language for the impressions they notice.

Laptop screen showing a bar-chart summary from a mobile poll

FIELD / 03

Mobile polls and immediate feedback

Live responses go straight to the screen and shape the next activity.

TEAM

Representative and instructors

Lead Instructor Jang Minseon in a navy jacket and blue dress

Lead Instructor

Jang Minseon

11 years of image-making education and consulting

  • Direct delivery in Korean and English
  • Japanese and Chinese interpretation available by separate arrangement
About Lead Instructor Jang Minseon
Representative and Instructor Lim Junsung in a black shirt and jacket

Representative · Instructor

Lim Junsung

He designs training and attraction directing with an eye shaped by years of observing how people are seen and remembered.

Experience recording people, models, and brands in photo and video now informs how he reads the impressions created by expression, posture, style, and setting.

About Representative and Instructor Lim Junsung

CHUGUMISM

IN DEVELOPMENT
IN DEVELOPMENT
Screen in development showing weekly actions and growth in Chugumism
IN DEVELOPMENT
Chugumism result screen in development showing the space between current and desired attraction

It can be hard to know what to do after an assessment.

We’re building a way to keep working on your attraction with fewer limits of time and place.

Read about Chugumism

FOR ORGANIZATIONS

Planning training for an organization?

Tell us who the program is for and what you need. We'll organize the right format and quote, then get back to you.

Request a tailored program & quote

FOR INDIVIDUALS

Looking for attraction directing that fits you?

Consultation dates and booking times are available on Naver.

Book attraction directing